The Great Question Report

An analysis of 15.893 data points showing how questions impact the behavior of their recipients.

Summary

This report is the first ever large-scale systematic study of questions asked in organizations. The report presents novel insights on the impact of questions, based on a new kind of unique organizational data generated using the Qvest platform. It both provides a framework to understand what makes people perceive a question as great and demonstrates how to use these question data insights to ensure impact. The conclusions are relevant for all leaders who aim to develop and navigate organizations through an uncertain future.